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Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM.

Best_Social_Media_StrategiesFrom SEO and web development to complete inbound marketing solutions, Innovative Marketing Solutions offers everything you need to have a successful online presence. Through our proven marketing strategies, you’ll turn strangers into visitors, visitors into leads, leads into customers, and customers into advocates of your brand.

Holistic Search Management

If your paid and natural search aren’t working together, then they’re not working as well as they could be. To make sure they do, we employ cross-channel reporting that reveals their impact on each other, as well as your overall marketing mix. We constantly watch SEO rankings and adjust SEM bidding accordingly, making sure your brand stays where it should be—at the top.


Want to find out what we can do for your business?

Schedule a digital marketing assessment today.

Search Engine Marketing (SEM) – Streamline Your Search Marketing Efforts

What is Search Engine Marketing?

Search engine marketing definition: Marketing to internet users through natural search engine result page listings and paid advertising placement.

Search engine marketing is a multi-billion industry spearheaded by Google, Bing, and Yahoo that is often broken down to two segments – free (organic) and paid (inorganic) search. Free search engine marketing, or search engine optimization (SEO), uses on-page and off-page strategies to help search engines better understand the relative importance of a website’s pages. Search engine advertising, of pay per click (PPC) advertising, are advertising platforms search engines provide to advertisers to place their ads. Due to the growing demand and complex nature of “search,” as search engine marketing firms would like to say, it’s often hard to determine good SEO/PPC experts from bad SEO/PPC snakeoil salesmen.

Search engine marketing services from Innovative Marketing Solutions offer three core benefits for your business:

  • Productivity – By providing a series of keyword management, keyword search tools and automation tools Innovative Marketing Solutions enables you to accomplish more search engine marketing in considerably less time, and with clearer workflow prioritization.
  • Relevance – The software creates a system of daily keyword suggestion, and arms you with negative keyword tools that help you to consistently refine your keyword list. This will help you improve your search engine rankings and, in turn, earn you a better Quality Score in AdWords.
  • ValueInnovative Marketing Solutions web development is designed to discover new, inexpensive keyword advertising opportunities, and the keyword ad software secures algorithmic pricing advantages for you from the search engines. This saves you money by ensuring a low minimum bid, saves time otherwise spent searching and analyzing manually, and generates better results for your search engine marketing campaigns.